The concept of Enter-Educate

Being entertaining is not at all mutually exclusive of giving good health information. A great example of Enter-Educating was done by colleagues at Population Communications Services at the Johns Hopkins University where they created Tele-Novellas (Spanish Soap Operas) which helped educate folks about Family Planning. The concept of a medium which Enter-Educates adds emotional and entertainment as a conveyor of serious, important information. The App is an Enter-Educate medium for the 21st century smartphone.

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